A mystery or secret shopper is a self-employed individual who calls or visits a business interacting as a real customer would. By following guidelines to perform the assignment and making observations that fit in the categories the business seeks to understand, the shopper is partnering with the brand as a consultant or advisor of sort.
It is important to a shopper’s success to understand the directions and provide a detailed write up of the experience.
Mystery shopping provides flexibility and a good discretionary income. A shopper can choose only the assignments that are appealing, can work for many companies, and he or she can work as much or as little as preferred.